Search Engine Optimization refers to set of exercises that are performed to increase the number of desirable audience who visit your site via search engine. These exercises include thing you do to your site itself, such as making changes in your text and HTML code, formatting text and document to communicate directly to the search engine.
Types of SEO
SEO can be divided into two types: White Hat SEO and Black Hat or Spamdexing
White Hat SEO
An SEO technique or method is considered as White Hat if it follows the followings
If it matches the search engine’s guidelines.
If it does not involves any duplicity.
It confirms that the content a search engine indexes and subsequently ranks is the same content a visitor will see.
It confirms that a Web Page content should have been created for the visitor and not just for the search engines.
It includes the good quality of the web pages.
It includes the useful content available on the web pages.
Always follow a White Hat SEO technique and do not try to fool your site visitors. Be honest and surely you will get something more.
Black Hat or Spamdexing:
An SEO technique or method is considered as Black Hat or Spamdexing if it follows the followings:
Try to increase rankings that are disapproved of by the search engines and/or involve duplicity.
Redirecting visitors from a page that is built for search engines to one that is more human friendly.
Redirecting visitors to a page that was different from the page the search engine ranked.
Serving one version of a page to search engine spiders/bots and another to human visitors. This known as Cloaking SEO technique.
Using Hidden and invisible text or with the page background color, using a small font size or hiding them within the HTML code such as “no frame” sections.
Repeating keywords in the Meta tags, and using keywords that are not related to the site’s content. This is known as Meta tag stuffing.
Calculated placement of keywords in a page to raise the keyword count, variety, and density of page. This known as Keyword stuffing.
Creating low-quality web pages that has very little content but are instead stuffed with very similar key words and phrases. These pages are known as Doorway or Gateway Pages
Mirror web sites by hosting multiple web sites all with concept similar content but using different URLs.
Creating a rogue copy of a famous web site which shows contents similar to the original to a web crawler, but redirects visitors to unrelated or malicious web sites. This is known as Page hijacking.
Key Elements to Ethical SEO
It allows you to see which keywords visitors actually employ to find products and services within your chosen market, instead of making guesses at the keywords you think are the most popular.
Content development includes:
Navigational flow and menu structure
Site copy or articles
Headings and sections
Web development includes:
Text-based site development wherever possible.
Clean and logical site structure.
Proper markup of key page elements.
Building links will make up about 60% of your website. There are ways to automate this process by using shortcuts, workarounds, and submission services.
Internal linking is also highly important. Treat the way you link to your own content same as you would link from any other site.
Webmaster dashboard is provided by both Google and Bing that gives insight into activity by the search engine on any site that has been registered and verified via dashboard.
Dashboards offer a number of tools which allow us to understand how the search engine sees your site. These are the only way to identify crawling, indexing, and the ranking issue with your site.
SEO Do’s and Do’nts
There are various other tips which can help you to optimize your web site for many Search Engines:
Create logs of pages and each page should however contain a
minimum of about 200 visible words of text to maximize relevance with
Create a home page link to each and every web page and provide easy navigation through all the pages.
Pay attention to your dynamic page URLs. Google can crawl and
index dynamic pages as long as you don’t have more than 2 parameters in
Check your complete site for broken links. Broken links will reduce your other pages rank as well.
Here is the list of Do’nts that one should keep in mind all the times:
Don’t keep hidden text on your web pages.
Don’t create alt image spamming by putting wrong keywords.
Don’t use Meta tags stuffing.
Don’t use frames and flash on your site.
Don’t exchange your links with black listed sites.
Don’t try to fool your site visitors by using miss spelled keywords.
Don’t send spam emails to thousand of email IDs.
Don’t use too much graphics on your site.
Don’t create too many doorway pages.
Don’t try to create duplicate content of pages.
Don’t submit your website many times in a single search engine.
Don’t use sub-directory depth more than 1-2.
Don’t create too many dynamic pages. Try to convert them into static pages.
Don’t bloat your pages with code.
Don’t nest your pages.
We don’t just talk about what is coming next, we do it.